China Central Television
（CCTV） Documentary
Yushu Reborn partnered with China Central Television Channel 9 to produce a documentary featuring the Cixing school as well as its founder, headmaster Mulan
How it started
The Cixing school was resource constrained as it provided free education. To help secure aid and attention, we sought a partnership with China's largest broadcaster, China Central Television (CCTV) in a publicity campaign.
Our Roles
We worked with the Cixing school to reach out to CCTV's Documentary Channel. After pitching our story, CCTV sent a crew and made a documentary featuring the Cixing school, its founder, as well as some of Yushu Reborn's ongoing philanthropic efforts related to the school, mainly the water heating facility.
Collaboration
Yushu Reborn worked closely together with the CCTV film crew in revising and reviewing the contents of the documentary in an effort to best reflect the Cixing school's achievements within the 10 years since the earthquake.
Local Roots
Our connection and strong relationship with the Cixing school, as well as its students, allowed us to communicate with both parties and facilitate mutual understanding between the school and the crew.
Yushu Reborn
Photo & Video Credit:
All materials used are produced by our photographer team. Special thanks to Bao Yong and Yichen Huang.
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We’re a non-profit dedicated to supporting Yushu Earthquake victims to obtain medical school education.